Probiotics For Breakfast

Market Stats

According to the Health & Wellness in America 2014 report from Nielson and Natural Marketing Institute, consumers are opting for Greek yogurt, hot cereals and turning to the frozen food aisles for quick hunger fixes. Frozen waffles, pancakes and French toast — a $1.2 billion category — have jumped 4.5 percent over the past five years. The report though is quick to point out that a key to winning in the breakfast category is offering a SKU with a health benefit: “Offer products that taste good and pack a health benefit. Granola and yogurt bars, for example, have seen a five-year growth of 3.9 percent. And when it comes to health, there’s even an opportunity in larger categories experiencing lower sales. For example, even though sales of ready-to-eat foods are trending down, sales for the gluten-free, non-GMO and no high fructose corn syrup sub-segments are all posting double-digit growth rates (22%, 66% and 22.2%, respectively),” the report says.

One ingredient that offers a turnkey solution to formulating such products is the probiotic, GanedenBC30. The global probiotics market is expected to climb over the next five years to reach $36.7 billion in 2018, according to BCC Research.  And as the market and education on probiotics increases, consumer awareness continues to grow; currently about 80% of consumers know what probiotics are and associate them with a health benefit. The most attractive opportunities and rampant growth areas of this burgeoning market lie in the food and beverage products sector. Now, innovations in temperature-stable strains mean that probiotics are no longer relegated to the dairy case and supplements aisle.

Go With GanedenBC30

GanedenBC30 is a probiotic that can withstand the extreme manufacturing processes necessary for many foods and beverages – a real game changer for the category! How can a probiotic survive manufacturing you ask? GanedenBC30’s unique structure safeguards the cell’s genetic material from the extreme temperature and pressures involved in the manufacturing process, along with the challenges it’s exposed to during digestive transit. It is a Gram-positive spore-forming bacterium that, once germinated, produces L+ lactic acid, which supports good bacteria in the gut while displacing the harmful bacteria. Simply adding appropriate levels of GanedenBC30 to your product formulation allows you to say that it supports digestive and immune health.

Formulation Ideas

  • Drinkable yogurt shots with a blast of probiotics
  • Gluten-free cereal that supports digestion with probiotics
  • French toast sticks and pancakes made with whole grains and probiotics
  • High fiber bar or baked good with probiotics
  • Most any food or beverage application aimed at the breakfast market
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GanedenBC30 Advantages

  • Survives manufacturing processes
  • Shelf stable - no refrigeration required
  • Survives gastric acidity
  • Safe - over 4 billion doses sold
  • Over 20 published clinical studies
  • Non-GMO
  • FDA GRAS
  • Kosher & Halal
  • Does not affect taste or mouth feel
  • USP monographed
  • Organic Compliant
  • Gluten Free
  • Available in vegan and allergen free

Possible Claims

  • Supports digestive health
  • Supports immune health
  • Probiotic Cultures
  • Active Cultures
  • Supports Protein Utilization
  • Enhances Protein Utilization
  • GanedenBC30 survives 10X more effectively than yogurt cultures

Ganeden is a science focused organization dedicated to bringing superior probiotics to markets that have been otherwise unmet by traditional solutions.

All Ganeden ingredients are made in the United States of America.