Probiotics In Beverages

Market Stats

The numbers confirm that consumers like sipping their way to health with boosted beverages. Functional drinks represent the fastest growing functional market according to market research firm Frost & Sullivan. The category has grown up quickly over the past decade and today the beverages benefiting from functional boosts span the gamut.

One ingredient that offers a turnkey solution to formulating such products is the probiotic, GanedenBC30. The global probiotics market is expected to climb over the next five years to reach $36.7 billion in 2018, according to BCC Research.  And as the market and education on probiotics increases, consumer awareness continues to grow; currently about 80% of consumers know what probiotics are and associate them with a health benefit. The most attractive opportunities and rampant growth areas of this burgeoning market lie in the food and beverage products sector. Now, innovations in temperature-stable strains mean that probiotics are no longer relegated to the dairy case and supplements aisle.

Go With GanedenBC30

GanedenBC30 is a probiotic that can withstand the extreme manufacturing processes necessary for many foods and beverages – a real game changer for the category! How can a probiotic survive manufacturing you ask? GanedenBC30’s unique structure safeguards the cell’s genetic material from the extreme temperature and pressures involved in the manufacturing process, along with the challenges it’s exposed to during digestive transit. It is a Gram-positive spore-forming bacterium that, once germinated, produces L+ lactic acid, which supports good bacteria in the gut while displacing the harmful bacteria. Simply adding appropriate levels of GanedenBC30 to your product formulation allows you to say that it supports digestive and immune health.

Formulation Ideas

  • HPP juice with a functional probiotic
  • Almond milk with protein utilization enhancing GanedenBC30
  • Cold pressed water with fresh strawberry and probiotics
  • Hot herbal tea with immune supporting GanedenBC30
  • Yes, and even coffee with a health function like probiotics
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GanedenBC30 Advantages

  • Survives manufacturing processes
  • Shelf stable - no refrigeration required
  • Survives gastric acidity
  • Safe - over 4 billion doses sold
  • Over 20 published clinical studies
  • Non-GMO
  • FDA GRAS
  • Kosher & Halal
  • Does not affect taste or mouth feel
  • USP monographed
  • Organic Compliant
  • Gluten Free
  • Available in vegan and allergen free

Possible Claims

  • Supports digestive health
  • Supports immune health
  • Probiotic Cultures
  • Active Cultures
  • Supports Protein Utilization
  • Enhances Protein Utilization
  • GanedenBC30 survives 10X more effectively than yogurt cultures

Ganeden is a science focused organization dedicated to bringing superior probiotics to markets that have been otherwise unmet by traditional solutions.

All Ganeden ingredients are made in the United States of America.