Probiotics In Confection

Market Stats

Everybody loves candy. Whether you’re a kid and you eat it with abandon or a health conscious adult who monitors intake—it’s pretty darn likable stuff. Experts agree that better-for-you candy is a trend that’s becoming the norm. But when it comes to consumer demand, shoppers want their candy but they want a healthier version that comes with clear benefits. According to Euromonitor’s International growth projections for the confectionery industry, by 2018 the top 10 countries will grow by $13.2 Billion. The top five being United States, Brazil, United Kingdom, Russia and China.

One healthy strategy would be to add probiotics to your products. The global probiotics market is expected to climb over the next five years to reach $36.7 billion in 2018, according to BCC Research.  And as the market and education on probiotics increases, consumer awareness continues to grow; currently about 80% of consumers know what probiotics are and associate them with a health benefit. The most attractive opportunities and rampant growth areas of this burgeoning market lie in the food and beverage products sector. Now, innovations in temperature-stable strains mean that probiotics are no longer relegated to the dairy case and supplements aisle.

Go With GanedenBC30

GanedenBC30 is a probiotic that can withstand the extreme manufacturing processes necessary for confection products – a real game changer for the category! How can a probiotic survive in candy? GanedenBC30’s unique structure safeguards the cell’s genetic material from the extreme temperature and pressures involved in the manufacturing process, along with the challenges it’s exposed to during digestive transit. It is a Gram-positive spore-forming bacterium that, once germinated, produces L+ lactic acid, which supports good bacteria in the gut while displacing the harmful bacteria. Simply adding appropriate levels of GanedenBC30 to your confection allows you to say that it supports digestive and immune health.

Formulation Ideas

  • Chocolate Bar
  • Lollipop
  • Jelly Beans
  • Functional Fruit Snack
  • Most any confection application
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GanedenBC30 Advantages

  • Survives manufacturing processes
  • Shelf stable - no refrigeration required
  • Survives gastric acidity
  • Safe - over 4 billion doses sold
  • Over 20 published clinical studies
  • Non-GMO
  • Kosher & Halal
  • Does not affect taste or mouth feel
  • USP monographed
  • Organic Compliant
  • Gluten Free
  • Available in vegan and allergen free

Possible Claims

  • Supports digestive health
  • Supports immune health
  • Probiotic Cultures
  • Active Cultures
  • Supports Protein Utilization
  • Enhances Protein Utilization
  • GanedenBC30 survives 10X more effectively than yogurt cultures

Ganeden is a science focused organization dedicated to bringing superior probiotics to markets that have been otherwise unmet by traditional solutions.

All Ganeden ingredients are made in the United States of America.