Michael Bush, President
Probiotic Ingredients with a Difference
Founded in 1997, Cleveland, Ohio-based Ganeden is at the forefront of probiotic research and product development. Ganeden’s mission is to meet the probiotic needs of markets that have otherwise been unmet by traditional solutions.
As a company…
Ganeden has completed dozens of scientific trials (over 20 of them published in peer reviewed journals!), demonstrating the safety and efficacy of its probiotic strain, GanedenBC30, and earned FDA GRAS status in 2012. Ganeden has also conducted significant research on the performance of its cosmeceutical ingredient, Bonicel. In addition to its extensive library of research, Ganeden continues to invest significant resources in science supporting its ingredients and its technologies.
In addition to being backed by peer-reviewed, published scientific studies, Ganeden’s probiotic technologies are secured with more than 100 issued patents in application areas ranging from food and beverage to animal health and human personal care.
Ganeden is best known for GanedenBC30 (Bacillus coagulans GBI-30, 6086), its patented, FDA GRAS probiotic ingredient found in more than 125 leading food and beverage products around the world. The unique stability of GanedenBC30 allows manufacturers to produce effective probiotic functional foods, beverages and companion animal products.
In addition to GanedenBC30, Ganeden offers Bonicel, the first science-backed, probiotic-derived, topical personal care ingredient on the market. With its ability to improve SEVEN common signs of aging, Bonicel, is the logical choice for sustainable, clinically tested cosmeceutical ingredients.
Is a huge priority for Ganeden. Ganeden is more than an ingredient supplier; under Ganeden’s Extra Step Program, each client receives special care from initial contact to product launch and beyond. With Ganeden you’re not just a customer, you’re a partner.
Education… is a priority
Ganeden is dedicated to educating industry participants and consumers alike with a growing collection of published white papers, its consumer website, social media, representation in global industry groups and through media outreach programs. “The more we do our part in probiotic education, the more the probiotic industry will grow as a whole”, says Michael Bush, Senior Vice President at Ganeden.
Extra Step Program
Helping Partners Create Better Products
1| Let’s talk- It all starts with a conversation with one of Ganeden’s account managers to get a feel for your best products to enhance with GanedenBC30 or Bonicel. We will also walk you through a complete overview of our technology via a webcast and follow-up with literature and non-confidential data relating to our technology to get you in the know and show you why our ingredients are so unique.
2| It's confidential- Sign a mutual confidentiality agreement. It’s a simple document. We protect your confidentiality and you protect ours.
3| Get the facts- We will send our clinical data for you to review.
4| Get the ingredient- We will work with you to determine the proper inclusion rate for your products and send you a sample to try.
5| Get the results- Send samples of your products to our research and development facility. Our scientists will analyze your samples to determine the level of GanedenBC30 or Bonicel in them. We also can perform short term stability testing so you know how our ingredients will perform in your products over time.
6| Ready to go?- Sign a purchase and license agreement and we are officially partners. Signing of this agreement entitles you to the use of trademarks, patents and associated data to support your products.
7| A dash of style- We will send you our style guide with information on how to list GanedenBC30 or Bonicel in the ingredient declaration, along with directions for properly displaying our logo and acceptable claims on your packaging.
8| The final test- We will review and approve the use of our logo on your packaging before you start marketing your product.
9| Get the word out- Our marketing team will help you draft a press release and distribute it throughout its extensive media channels. We’ll also provide you with all the industry and marketing guidance you may need to prepare for your launch.
10| It’s a-go!- Launch your newly formulated products and let your consumers experience the healthy benefits of probiotics!