Erin Miller, Marketing Director
FOR IMMEDIATE RELEASE
Ganeden and CapAble AB Launch Probiotic Telescoping Straw
Probiotic, shelf stable beverages go mainstream
CLEVELAND, OH (February 26, 2015) – Today Ganeden, maker of the patented probiotic strain GanedenBC30(Bacillus coagulans GBI-30, 6086) and CapAble AB a global leader in unique probiotic packaging solutions, announced an exclusive arrangement to create a new telescoping GanedenBC30 LifeTop™ Probiotic Straw that can be used in both refrigerated and shelf stable milk or juice boxes, pouches and bottles. The straws, manufactured by BioGaia’s subsidiary, CapAble, will have 1 billion CFU of GanedenBC30 and can be seamlessly applied to Tetra Pak and other shelf stable beverage containers. The innovation could heavily impact the Children’s Beverage Market, which is growing at a quick clip as parents look for healthy options.
“We are thrilled to be working with the team at CapAble and to have entered into this exclusive agreement,” commented Michael Bush, Ganeden’s Senior Vice President. “Beverage manufacturers around the globe are asking for solutions to incorporate our patented probiotic into shelf stable beverages and the use of the GanedenBC30 LifeTop™ Straw enables integration into shelf stable beverages of all types.”
“We are excited about this collaboration with Ganeden, a perfect partner to successfully bring the attractive combination LifeTop™ Straw and GanedenBC30 to market,” says Staffan Palsson, CEO of CapAble AB. “It is a milestone for us since this is the first agreement for CapAble for the LifeTop™ Straw.”
The probiotic market is growing enormously, with no indication that it will be slowing down anytime soon. By 2018 the Probiotic market is expected to reach $36.7 billion globally, with about $30 billion from functional foods and beverages. Probiotics are quickly becoming a household word, with 93% of today’s consumers being familiar with the term “Probiotic” and associating it with good health.
The new probiotic straws will allow the healthy bacteria to be available in beverages throughout the store, including shelf stable SKUs. “As consumer demand for probiotics grows, so do the delivery forms available. Not everyone can or wants to eat yogurt or take pills; these straws offer a new option for consumers to get probiotics,” Bush said. “A child can get their daily dose of probiotics from a juice pouch in her lunch box--this is groundbreaking.”
Each straw delivers a full day’s supply of GanedenBC30 probiotics and you simply insert the straw into the beverage container and drink. “Kids won’t balk at the flavorless probiotic and the straws look just like all the others,” Bush explained.
For additional information on the telescoping straw with GanedenBC30, please contact Ganeden.
Introducing GanedenBC30 (Bacillus coagulans GBI-30, 6086), Ganeden Biotech’s patented probiotic ingredient that can be found in more than 100 leading food, beverage and companion animal products around the world. Unlike most other probiotic strains, GanedenBC30 is a spore-former which makes it highly stable and allows it to remain viable through most manufacturing processes, three years of shelf life and the low pH of stomach acid. The efficacy of GanedenBC30 is backed by over 20 published studies showing digestive and immune support and GanedenBC30 has an exceptional safety record with FDA GRAS status from the United States FDA. It can be formulated into virtually any food, beverage or companion animal product that is baked, boiled, frozen or squeezed….including all hot or refrigerated beverages! For more information, please visit GanedenBC30.com.
Ganeden is at the forefront of probiotic research and product development with an extensive library of published studies and more than 100 patents for probiotic technologies in the food, beverage, animal health, sports nutrition and personal care ingredients markets. Ganeden is best known for GanedenBC30 (Bacillus coagulans GBI-30, 6086), its patented, FDA GRAS, non-GMO, highly stable probiotic ingredient. Ganeden's newest ingredient, Bonicel, is the first science-backed, probiotic-derived, personal care ingredient shown to dramatically reduce signs of aging. For more information about Ganeden and licensing opportunities visit GanedenProbiotics.com.
CapAble AB is a subsidiary of BioGaia developing, manufacturing and marketing unique packaging solutions for sensitive ingredients, primarily probiotics. The products are sold under the brand LifeTop™ and the products are currently a drinking straw and a bottle closure for PET bottles. The patented concepts of Life Top™, give the possibility to keep ingredients separated and protected from a liquid until the moment of consumption. Thanks to this, new unique shelf stable beverages using sensitive ingredients such as probiotics can be developed.
The LifeTop™ Straw is designed for small volume sensitive ingredients, including probiotics. The straws can either be applied to single serve drink cartons such as Tetra Brick or Tetra Prisma, using existing straw applicators, or can be sold in multi-pacs to be used with a beverage of your choice.
CapAble also has the LifeTop™ Cap, which is a patented bottle closure, where sensitive powder ingredients are placed in a protective aluminium blister inside the cap. When the top of the cap is pushed, the blister breaks open and the powder is released into the beverage. For more information, please visit LifeTop.eu.