Erin Miller, Marketing Director
FOR IMMEDIATE RELEASE
Ganeden and Good Cacao Debut World's First Superfood Chocolate Bar
Superfood Chocolate™ bars enhanced with probiotics plus 15 other superfoods
CLEVELAND, OH (March 8, 2011) – Ganeden, Inc., makers of the patented probiotic strain GanedenBC30, today announced the launch of a new probiotic-enhanced organic chocolate by Good Cacao™, a pioneer in the functional chocolate category. The all-natural Superfood Chocolate™ marks the world's the first organic chocolate to incorporate GanedenBC30 probiotic along with 15 other non GMO, plant-based, nutraceutical ingredients that offer targeted, evidence-based nutritional benefit.
Each Superfood Chocolate™ bar begins with single-origin, fair trade Ecuadorian cacao which is slowly tempered and then blended over 16 superfoods, including maca, lucama, cupuacua, and marine plankton. Finally, the bars are enhanced with a host of branded functional ingredients including GanedenBC30 probiotic. Each bar is hand-made, gold foil wrapped and sealed in a recycled FSC certified vegetable parchment paper that is fully biodegradable. The Superfood Chocolate™ bars are offered in four initial varieties – Lemon Ginger | Immunity, Coconut | Omega-3, Peppermint | Clear Mind™, and Nutriberi™ | Healthy Heart. The bars are sold in specialty and natural health stores nationwide and are also available for distribution. The bars will be on display at Supply Expo 2011, starting March 11.
"We are thrilled that GanedenBC30 was the probiotic ingredient chosen by Good Cacao to be included in their chocolate," said Ganeden CEO Andy Lefkowitz. "Being part of such an environmentally conscious product is truly an honor for us and I think the Superfood Chocolate bars are really going to resonate with consumers who are looking for easy, tasty ways to get more functional ingredients into their diet."
Probiotics are "good bacteria" that have been shown to support digestive health and immunity. Unlike many probiotic strains, GanedenBC30 (Bacillus coagulans GBI-30, 6086) is unique in its ability to survive harsh manufacturing and cooking processes. Furthermore, GanedenBC30 is shelf-stable, making it an ideal probiotic to be included in a variety of food and beverage products, including chocolate. The survivability and viability of GanedenBC30 can be attributed to the naturally-occurring hardened shell of organic material that protects the bacteria.
"We researched many probiotics before choosing GanedenBC30, explained Good Cacao (pronounced "ka-kow") founder and CEO, Paul Frantellizzi. "We were immediately impressed with the survivability of GanedenBC30 and especially like the fact that it didn't alter our chocolate's flavor or texture. We look at Ganeden as not just another vendor, but as our partner at the forefront of the functional food category."
About Good Cacao:
Created out of a desire to move away from highly processed foods filled with pesticides and hormones, Good Cacao was founded to deliver a best-in-class, organic functional chocolate with a strong eco-message, competitive price point, and uncompromising taste. Their simple, yet powerful mission statement, Be GOOD™, is the driving force behind the company as well as each employee and translates into utilizing only superfood ingredients, fair trade practices, manufacturing locally in a USDA certified organic facility, and using exotic raw ingredients and sustainable packaging. For more information, visit GoodCacao.com.
Ganeden is at the forefront of probiotic research and product development with an extensive library of published studies and more than 100 patents for probiotic technologies in the food, beverage, animal health, sports nutrition and personal care ingredients markets. Ganeden is best known for GanedenBC30 (Bacillus coagulans GBI-30, 6086), its patented, FDA GRAS, non-GMO, highly stable probiotic ingredient. Ganeden's newest ingredient, Bonicel, is the first science-backed, probiotic-derived, personal care ingredient shown to dramatically reduce signs of aging. For more information about Ganeden and licensing opportunities visit GanedenProbiotics.com.