CONTACT
Erin Miller, Marketing Director
440-229-5214
emiller@ganedenprobiotics.com


FOR IMMEDIATE RELEASE

Ganeden and Guernsey Farms Dairy Introduce New Probiotic Milk Line

New milk products the first to be enhanced with GanedenBC30 probiotic

CLEVELAND (April 13, 2010) – Ganeden, Inc., makers of the patented probiotic strain GanedenBC30, today announced the launch of a new probiotic milk line by Guernsey Farms Dairy, a family owned and operated dairy processing facility located in Northville, MI. The new line is the first to incorporate GanedenBC30 and is one of only a handful of probiotic-enhanced milk lines currently available to consumers.

The new line includes half-gallon reduced fat and fat free varieties. In addition to being fortified with GanedenBC30, the milk is also free of all growth hormones. The new products are currently available at a variety of southeast Michigan grocery retailers, including: Arbor Farms, Busch’s Markets, Hiller’s Markets, Plum Markets, Holiday Markets, Hollywood Markets, Oakridge Markets, Nino Salvaggio Marketplaces and Value Center Markets, with further expansion planned for the near future.

“With this new line, we are excited to have the opportunity to not only provide new high-quality dairy products to the public, but products that can also play a role in supporting digestive and immune health when incorporated into a healthy diet,” said Tom Rice, marketing director for Guernsey Farms Dairy. “Now consumers who enjoy our milk can have the added health benefits of probiotics without having to take a supplement.”

Probiotics are "good bacteria" that have been shown to support digestive health and immunity. Unlike many probiotic strains, GanedenBC30 is unique in its ability to survive harsh manufacturing processes, including those used in milk processing. The survivability and viability of GanedenBC30 can be attributed to the naturally-occurring layer of organic material that protects the genetic core of the bacteria.

“We have been interested in collaborating on a probiotic-enhanced milk line for some time, and have found the perfect partner in Guernsey Farms Dairy,» said Ganeden CEO Andrew Lefkowitz. “We look forward to continuing to work with Guernsey Farms Dairy to expand distribution of this new probiotic milk line to make these delicious and healthy products available and accessible to an even greater number of consumers.”

About Ganeden:

Ganeden is at the forefront of probiotic research and product development with an extensive library of published studies and more than 100 patents for probiotic technologies in the food, beverage, animal health, sports nutrition and personal care ingredients markets. Ganeden is best known for GanedenBC30 (Bacillus coagulans GBI-30, 6086), its patented, FDA GRAS, non-GMO, highly stable probiotic ingredient.  Ganeden's newest ingredient, Bonicel, is the first science-backed, probiotic-derived, personal care ingredient shown to dramatically reduce signs of aging.  For more information about Ganeden and licensing opportunities visit GanedenProbiotics.com.

About Guernsey Farms Dairy:

Since 1940, Guernsey Farms Dairy has been a family –run business maintaining the formula and philosophy of founder John McGuire: “Produce good products, maintain the quality and give good service in delivering them to the customers.”

From our original wood–frame store at the foot of the Center Street hill in Northville to our current location on Novi Road our products have always been made using only the finest ingredients specially formulated by John himself. Our list of quality ingredients now includes GanedenBC30

For us it’s more than a job, it’s a family tradition.  For more information, please visit GuernseyFarmsDairy.com.

Ganeden is a science focused organization dedicated to bringing superior probiotics to markets that have been otherwise unmet by traditional solutions.

All Ganeden ingredients are made in the United States of America.