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FOR IMMEDIATE RELEASE

Ganeden and Healthy GOO Announce World's First Canine Health Supplement with Probiotics Targeted at Dog Allergies

Doggy GOO™ leverages the probiotic ingredient, GanedenBC30 to offer pet owners a veterinarian based, all natural option to help neutralize a dog's environmental allergies.

MAYFIELD HEIGHTS, OH (May 11, 2011) – Ganeden, makers of the probiotic ingredient, GanedenBC30, have joined forces with Healthy GOO™, an innovative pet healthcare company, to create Doggy GOO™ – the first-ever, Veterinary Dermatologist formulated canine health supplement specifically aimed to help dogs build a tolerance to everyday environmental allergies.

The all-natural Doggy GOO™ marks the world's first canine immune system supplement to combine GanedenBC30 probiotic, environmental extracts and beneficial yeast to simultaneously support a dog's immune system and build tolerance to everyday offending allergens. Delivered in a "GOO," i.e., 100% natural, human peanut butter, Doggy GOO™ retails for $69.99 for a 90-day supply, comes in a 16 ounce, multi--usable & then recyclable, BPA free container and offers pet owners a much-needed alternative to expensive allergy shots and medications.

Through constant licking, Doggy GOO™ sublingually provides daily exposure to allergy sources, in small doses, that can help a dog's immune system build up tolerance to allergy causing sources, including tree, grass, and weed pollens, house/dust mites, and mold spores.

"From the moment I discovered GanedenBC30 I was hooked," said Healthy GOO's Co-Principal and Doggy GOO™ Cofounder, Stephen Hauer. "Never had I come across a probiotic ingredient with so many clinical studies to back it up. Plus, we're excited about the digestive health benefits Doggy GOO™ can now deliver with GanedenBC30."

Pet owners are instructed to spread one teaspoon of Doggy GOO™ as thin as possible inside a clean food bowl once a day, allowing the dog to lick, lick up the GOO, which with each lick, allows some GOO ingredients to be sublingually absorbed in the mouth with other ingredients orally ingested. Doggy GOO™ is available for distribution and can be currently purchased at doggygoo.com.

Hauer has spent a good part of the last decade helping people control their allergies with the use of pioneering allergy drops. To create Doggy GOO™, Hauer teamed up with veterinary dermatologist, Dr. Kristin Holm. "I believe strongly that the majority of illnesses and health challenges for pets have their basis in some sort of immune irregularity," explains Dr. Holm. "When Stephen approached me with his concept for an animal immune health supplement, I was immediately interested since the most common immune imbalance that I encounter is allergies."

As with humans, allergies are a large health problem with dogs, with 25% of all dogs suffering from allergies. With such popular breeds as Labradors, retrievers, and pushed in nose, or brachicephalic breeds, i.e., pugs and bulldogs most prone. Unfortunately, pet owners often try special food diets in an attempt to relieve their pets' constant itching, biting, scratching and licking with the belief that their pet's symptoms are food allergy driven. However, research indicates that nearly 85% of all dog allergies are due not to food allergy sources, but rather to environmental sources.

About Healthy GOO™:

Healthy GOO™ is a privately owned company co-created under the leadership of Dr. Kristin Holm, DVM, DACVD and Stephen Hauer M.S.M. M.B.A. Healthy GOO™ chose Doggy GOO™ as its first product because the dominant incidence of canine allergies and they wanted to do something about it.  For more information, please visit HealthyGoo.com.

About Ganeden:

Ganeden is at the forefront of probiotic research and product development with an extensive library of published studies and more than 100 patents for probiotic technologies in the food, beverage, animal health, sports nutrition and personal care ingredients markets. Ganeden is best known for GanedenBC30 (Bacillus coagulans GBI-30, 6086), its patented, FDA GRAS, non-GMO, highly stable probiotic ingredient.  Ganeden's newest ingredient, Bonicel, is the first science-backed, probiotic-derived, personal care ingredient shown to dramatically reduce signs of aging.  For more information about Ganeden and licensing opportunities visit GanedenProbiotics.com.

Ganeden is a science focused organization dedicated to bringing superior probiotics to markets that have been otherwise unmet by traditional solutions.

All Ganeden ingredients are made in the United States of America.