Erin Miller, Marketing Director
FOR IMMEDIATE RELEASE
Ganeden and Heartland Sweeteners to Produce Probiotic Sweetener
Leaders in probiotics and artificial sweeteners partner to produce world’s first probiotic-enhanced sweetener; collaboration promises to bring innovation to baking aisle
INDIANAPOLIS (March 03, 2009) – Ganeden, Inc. a Cleveland-based manufacturer of the patented probiotic strain GanedenBC30 today announced an exclusive partnership with Heartland Sweeteners, an Indianapolis-based leading innovator of health and wellness products and calorie-free sweeteners, to produce a new probiotic-enhanced sweetener.
The companies will work together in the coming months to develop a calorie-free artificial sweetener to be distributed nationally in retail grocers, including many already carrying Heartland Sweeteners’ Nevella® line. The new sweetener can be used in a variety of traditional sweetener applications, as well as in baked goods as a healthy, no-calorie alternative.
“This collaboration marks a significant step forward in our effort to take probiotics beyond the yogurt aisle,” said Andrew Lefkowitz, CEO of Ganeden. “We are partnering with Heartland Sweeteners to quickly bring to market an innovative product that can help support a healthy digestive system and support immunity.”
Heartland Sweeteners chose Ganeden’s patented probiotic bacteria, GanedenBC30, because of its unique ability to survive manufacturing and baking temperatures and remain shelf stable. GanedenBC30’s superior survivability can be attributed to its protection by an organic shell, which allows the bacteria to reach the digestive tract alive and in large numbers where it can provide the greatest benefits to consumers.
“By partnering with Ganeden, we can produce a sweetener that not only helps foods and beverages taste great, but also provides health benefits,” said Michael Servie, President of Heartland Sweeteners. “Consumers now have an alternative to yogurts and dairy drinks and can now support their body’s defenses simply by adding this new product to their coffee, tea and baked goods”.
The collaboration is the latest partnership between Ganeden and national manufacturers looking to bring digestive and immune health benefits to new product offerings. “In recent months Ganeden has partnered with several companies to expand probiotics products beyond the refrigerated section of the grocery store.”
Ganeden is at the forefront of probiotic research and product development with an extensive library of published studies and more than 100 patents for probiotic technologies in the food, beverage, animal health, sports nutrition and personal care ingredients markets. Ganeden is best known for GanedenBC30 (Bacillus coagulans GBI-30, 6086), its patented, FDA GRAS, non-GMO, highly stable probiotic ingredient. Ganeden's newest ingredient, Bonicel, is the first science-backed, probiotic-derived, personal care ingredient shown to dramatically reduce signs of aging. For more information about Ganeden and licensing opportunities visit GanedenProbiotics.com.
About Heartland Sweeteners, LLC:
Based in Indianapolis, Heartland Sweeteners, LLC., is a leader in the production and development of innovative food products that are great for the whole family. Heartland produces and distributes branded and private label sweeteners for the food industry. Their branded products of Nevella® and ideal™ are great for the whole family, diabetics and people watching their calorie intake. Both Nevella and ideal are great for baking and are distributed throughout North America and expanding into Europe, Central and South America. Visit Heartland at www.IdealSweet.com and www.Nevella.com.