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Erin Miller, Marketing Director
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emiller@ganedenprobiotics.com


FOR IMMEDIATE RELEASE

Ganeden and Unistraw team up to offer revolutionary new probiotic enriched drinking straw

New Straw Combines Innovative Patented Delivery System and the Probiotic GanedenBC30 to Offer Beverage Companies and Dairies a solution to enter the high growth probiotic market

CLEVELAND, OH (November 17, 2011) – In what is being called an engineering and biotechnological breakthrough, Ganeden, Inc. and Unistraw International Ltd., announced a global partnership today to include the probiotic GanedenBC30 into Unistraw's award winning probiotic straw concept. Beverage manufacturers can now provide consumers with probiotics to benefit the immune and digestive system in their favorite beverage products, without needing a refrigerated supply chain.

Australian-based Unistraw grabbed headlines in 2008 when they announced the development of an innovative, award-winning probiotic straw concept. Unistraw's probiotic straw delivery system contains hundreds of UniBeads, which are housed within the straw. The probiotics in the UniBeads are dry, shelf stable and dissolve as liquid is sipped through the straw. With this method, juice, milk, carbonated drinks and water can all be turned into probiotic beverages that no longer need refrigeration and have a shelf life of up to 12 months. The straw is also recyclable.

Unistraw tested a variety of probiotic strains and found GanedenBC30 is the probiotic strain with the best stability to complement the Unistraw delivery system. Unlike other probiotic strains, GanedenBC30 (Bacillus coagulans GBI-30, 6086) can survive the toughest manufacturing processes, supply chain conditions, as well as stomach acids, making the probiotic both effective and efficient.

The survivability of GanedenBC30 can be linked to its naturally occurring layer of organic material that protects the genetic core of the bacteria. Other probiotic strains are unable to form this protective layer, making them vulnerable to failure in a variety of manufacturing processes.

"The probiotic straw is a game changer to the beverage industry because liquids that normally could not be enriched with probiotics and other nutritional ingredients now can," said Tim York, Managing Director, Unistraw International Ltd. "GanedenBC30 is one of a very few probiotic strains capable of meeting the durability and longevity standards necessary for this concept to be fully embraced by beverage manufacturers. Milk, juice or whatever a beverage manufacturer can dream up, we can now provide an easy, cost-effective, on-the-go delivery system offers probiotic benefits not possible before."

For Ganeden, the Unistraw probiotic straw is the latest in a string of partnerships where a beverage or food concept offering the benefits of a probiotic needed a stronger, more durable probiotic strain to make the concept successful.

"For years we've been showing beverage and food manufacturers that GanedenBC30 was the only probiotic that could survive their manufacturing process," Mike Bush, Vice President of Business Development, Ganeden. "But Unistraw's probiotic straw is a technological breakthrough in the beverage industry. We're truly excited that GanedenBC30 is a part of this exciting program and will now be offered with beverage products all over the world."

Unistraw will begin manufacturing its new probiotic straw from Q2 2012 with the straw available in a stand-alone format and also as an integrated product suitable for attachment to aseptic juice and dairy cartons.

About Unistraw International Ltd.:

Founded in 2005, Unistraw is an Australian-based company that has won multiple international awards for its innovative products. The patented Unistraw™ Delivery System offers simple, cost effective solutions to applications requiring the addition of flavour and/or functional ingredients to any type of beverage. Unistraw products are assembled in state-of-the-art and high-capacity manufacturing facilities that meet the key international accreditations including, HACCP, ISO, and BRC, with relevant products achieving international Kosher and Halal certifications. For more information on Unistraw please visit Unistraw.com.

About Ganeden:

Ganeden is at the forefront of probiotic research and product development with an extensive library of published studies and more than 100 patents for probiotic technologies in the food, beverage, animal health, sports nutrition and personal care ingredients markets. Ganeden is best known for GanedenBC30 (Bacillus coagulans GBI-30, 6086), its patented, FDA GRAS, non-GMO, highly stable probiotic ingredient.  Ganeden's newest ingredient, Bonicel, is the first science-backed, probiotic-derived, personal care ingredient shown to dramatically reduce signs of aging.  For more information about Ganeden and licensing opportunities visit GanedenProbiotics.com.

Ganeden is a science focused organization dedicated to bringing superior probiotics to markets that have been otherwise unmet by traditional solutions.

All Ganeden ingredients are made in the United States of America.