Erin Miller, Marketing Director
FOR IMMEDIATE RELEASE
Ganeden Licenses GanedenBC30 to Dr. Andrew Weil for use in His Daily Digestive Support Formula
CLEVELAND, OH (May 24, 2007) - Ganeden, Inc., a leading consumer products company featuring once-daily, over-the-counter probiotic treatments that promote digestive health, recently entered into a supply and licensing agreement with IdeaSphere, Inc, a global healthcare company specializing in vitamins, minerals and other nutrition products, to develop and launch probiotic supplements for Dr. Andrew Weil and Twinlab.
Dr. Weil is an internationally-recognized expert on integrative medicine, medicinal plants, mind-body interactions and the future of medicine and health care. Twinlab is a leading manufacturer and marketer of high quality, science-based, nutritional supplements.
GanedenBC30, the probiotic strain of bacteria used in Dr. Weil’s Daily Digestive Support Formula® and Twinlab® Super Probiotic Formula, was selected because it has a history of safe use, is an extremely hardy organism that is able to survive the heat and pressure of manufacturing, has a long shelf life without refrigeration and can survive the acidic environment of the stomach - a vital factor for any probiotic, since friendly bacteria can only have a positive health benefit if they are alive when they reach the intestines.
“The unique GanedenBC30 strain I chose for my Daily Digestive Support Formula is remarkably hardy, requiring no refrigeration and delivering 35 times more live cultures to the intestinal tract than yogurt,” said Dr. Weil.
Andrew Lefkowitz, president of Ganeden, said the company is very excited about Dr. Weil’s decision to license GanedenBC30 for his premium probiotic supplement. “Ganeden’s Digestive Advantage products are extremely successful in helping people with digestive disorders. Having Dr. Weil license our core technology helps broaden our consumer reach to the natural segment.”
Probiotics, which means “for life,” are beneficial or friendly bacteria that help support a healthy digestive system and inhibit harmful bacteria in the gut, while also supporting the body’s immune system. Probiotics have proven effective in helping reduce symptoms of digestive disorders ranging from general upsets to diarrhea, constipation, urgency and in some cases, the relief of symptoms associated with Irritable Bowel Syndrome.
Many factors, including antibiotic use, traveling, a poor diet, stress, age and certain medications can upset the body’s natural defenses. Probiotics, when used as a daily supplement, can also support the digestive system by replenishing healthy bacteria levels.
GanedenBC30 is a safe and effective healthy strain of probiotic bacteria that has been shown to be efficacious in numerous digestive disorders and stimulation of the immune system. A strain of the bacteria Bacillus coagulans, GanedenBC30 is protected by a hardened layer of organic material, ensuring the probiotic bacteria reach the digestive tract where they offer the greatest health benefit, successfully colonizing in the intestines and helping the body sustain a healthy digestive and immune system. Available in dozens of products, GanedenBC30 is being licensed in functional foods, nutritional supplements, beverages and topical applications, with companies worldwide.
About Dr. Weil
Andrew Weil, M.D., has devoted the past thirty years to developing, practicing, and teaching others about the principles of integrative medicine. Dr. Weil combines a Harvard education and a lifetime of practicing natural and preventive medicine to provide a unique approach to health care which encompasses body, mind, and spirit. A world-renowned leader and pioneer in the field of integrative medicine, Dr. Weil is a best-selling author and editorial director of DrWeil.com, the leading online resource for healthy living based on the philosophy of integrative medicine.
Dr. Weil's books include the national bestsellers Spontaneous Healing, 8 Weeks to Optimum Health, Eating Well for Optimum Health, and The Healthy Kitchen. His latest book, Healthy Aging: A Lifelong Guide to Your Physical and Spiritual Well-Being, was published in October 2005. He also authors the popular Self Healing newsletter and is the Director of Integrative Health & Healing at Miraval Life in Balance Resort.
Ganeden is at the forefront of probiotic research and product development with an extensive library of published studies and more than 100 patents for probiotic technologies in the food, beverage, animal health, sports nutrition and personal care ingredients markets. Ganeden is best known for GanedenBC30 (Bacillus coagulans GBI-30, 6086), its patented, FDA GRAS, non-GMO, highly stable probiotic ingredient. Ganeden's newest ingredient, Bonicel, is the first science-backed, probiotic-derived, personal care ingredient shown to dramatically reduce signs of aging. For more information about Ganeden and licensing opportunities visit GanedenProbiotics.com.
Twinlab currently provides over 1,500 nutritional products, including tablets, capsules and powder drink mixes. Twinlab formulas reflect the latest medical discoveries, incorporating meticulously researched premium ingredients. The company is committed to providing products and information that help people achieve wellness and promote a healthy lifestyle through a holistic approach. The company markets under the brands Twinlab®, which includes the Fuel® line of sports and nutritional supplements; Ultra Harvest®, a premium food-based line of vitamins and minerals; Natures Herbs®; Alvita Teas®; Rebus Publishing®; Metabolife® and Dr. Weil supplements.