Erin Miller, Marketing Director
FOR IMMEDIATE RELEASE
Ganeden Completes $40 Million Sale of Sustenex® and Digestive Advantage® Probiotic Brands
Capital from Sale and Royalties Will Boost Efforts on Ganeden's High Growth Portfolio in Food and Beverage Ingredients, Probiotic Yogurt, Animal Feed, and Cardiovascular Health
CLEVELAND, OH (June 6, 2011) – Ganeden, Inc. announced the sale of its leading Sustenex® and Digestive Advantage® brands of probiotic dietary supplements to Schiff Nutrition International, Inc. for $40 million in cash. Ganeden will also receive royalties on Schiff products containing GanedenBC30. The sale includes the worldwide exclusive rights to use Ganeden's probiotic technology, GanedenBC30, in the over-the-counter (OTC) and dietary supplement space. Ganeden and Schiff also intend to collaborate on extending the use of OTC probiotic technologies into new areas of human health.
The capital from the sale and royalties will accelerate the commercialization of Ganeden's remaining high-growth portfolio, including its rapidly expanding food and beverage probiotic ingredients business, its recently launched enLiven™ probiotic yogurt brand, its Ganpro™ line of Direct Fed Microbial feed additives, its clinical-stage entries into the cardiovascular health market, and various feminine health, topical, and cosmetic applications.
Over the past three years, Sustenex® and Digestive Advantage® combined to make Ganeden the largest seller of OTC probiotics in the retail mass market on a unit basis. Consumer loyalty for Ganeden's OTC probiotics, as measured by repeat purchase rate, grew to be the second highest among the top 50 brands of OTC gastrointestinal products sold in the United States.
"After achieving a leading market position with our Sustenex® and Digestive Advantage® brands with a very limited marketing spend, we believed it was the right time to sell these brands to a partner that will provide incremental marketing support, which will substantially increase the number of consumers who will benefit from the daily use of our probiotics," said Andrew Lefkowitz, Ganeden's President and CEO.
"Although Ganeden has already been awarded over 100 patents around the world and published 13 studies in peer-reviewed journals, this transaction will also give us the capital needed to further substantiate the efficacy of GanedenBC30 in a broad range of human and animal health applications through greater focus on our scientific expertise," Lefkowitz added.
Ganeden is at the forefront of probiotic research and product development with an extensive library of published studies and more than 100 patents for probiotic technologies in the food, beverage, animal health, sports nutrition and personal care ingredients markets. Ganeden is best known for GanedenBC30 (Bacillus coagulans GBI-30, 6086), its patented, FDA GRAS, non-GMO, highly stable probiotic ingredient. Ganeden's newest ingredient, Bonicel, is the first science-backed, probiotic-derived, personal care ingredient shown to dramatically reduce signs of aging. For more information about Ganeden and licensing opportunities visit GanedenProbiotics.com.