FOR IMMEDIATE RELEASE
Ganeden® Drives Food and Beverage Innovation with New Probiotic Jumpstart Program
Judges to select one company’s product concept for a partnership to make probiotic history
CLEVELAND (February 9, 2016) In an effort to cultivate probiotic innovation in the functional food and beverage market, Ganeden® has announced Probiotic Innovation Jumpstart—an industry-first entrepreneurial program designed to help companies launch new probiotic products.
The program from Ganeden is an opportunity that invites all scientists, entrepreneurs and inventors with a brand-new probiotic food or beverage product concept to submit their idea to Ganeden. While entries will be accepted for all product categories, the company encourages submissions for novel products that will resonate with consumers and fill a specific need in the marketplace. The grand-prize winner will receive $25,000 in support to utilize GanedenBC30® probiotics in the product, as well as the guidance, assistance and expertise needed to help develop and launch their innovation into the food and beverage industry.
“Ganeden’s growth and success has been accomplished by helping hundreds of forward-thinking companies around the world develop and market innovative, first-of-their-kind probiotic products,” said Andy Lefkowitz, Ganeden’s CEO. “The future of the food and beverage market is functional foods, and we see this program as a huge opportunity to share our expertise and support the industry by helping others bring their ideas to life and onto shelves.”
All initial concepts must be submitted on the Probiotic Innovation Jumpstart website by May 6, 2016. Three finalists will then be chosen to present their ideas in-person to a panel of esteemed judges before the Institute of Food Technologists (IFT) show in Chicago on July 16, 2016. The presentations, to be done by two representatives from each company, will be judged by a panel of respected industry experts from manufacturing, marketing, entrepreneurial and retail backgrounds. The panel includes:
- Caroline Beckman: co-founder and CEO at Nomva
- John Grubb: managing partner of the brand strategy and innovation firm Sterling-Rice Group
- Jennifer Love: CEO of Entrepreneurist and One More Woman, food and beverage industry advisor
- Laszlo Tikk: senior innovation manager of corporate brands for The Kroger Company
To learn more about Ganeden’s Probiotic Innovation Jumpstart program or to submit a product idea, visit GanedenProbiotics.com/Jumpstart. For information on GanedenBC30 probiotics, visit GanedenBC30.com.
Ganeden is at the forefront of probiotic research and product development with an extensive library of published studies and more than 100 patents for probiotic technologies in the food, beverage, animal health, sports nutrition and personal care ingredients markets. Ganeden is best known for GanedenBC30 (Bacillus coagulans GBI-30, 6086), its patented, FDA GRAS, non-GMO, highly stable probiotic ingredient. Ganeden's newest ingredient, Bonicel, is the first science-backed, probiotic-derived, personal care ingredient shown to dramatically reduce signs of aging. For more information about Ganeden and licensing opportunities visit GanedenProbiotics.com.
GanedenBC30 (Bacillus coagulans GBI-30, 6086), Ganeden’s patented probiotic ingredient that can be found in more than 300 leading food, beverage, sports nutrition and companion animal products around the world. Unlike most other probiotic strains,GanedenBC30 is a spore-former which makes it highly stable and allows it to remain viable through most manufacturing processes, three years of shelf life and the low pH of stomach acid. The efficacy of GanedenBC30 is backed by over 20 published studies showing safety, digestive and immune support and GanedenBC30 has an exceptional safety record with FDA GRAS status from the United States FDA. It can be formulated into virtually any food, beverage or companion animal product that is baked, boiled, frozen or squeezed…. including all hot or refrigerated beverages! For more information, please visit GanedenBC30.com.