FOR IMMEDIATE RELEASE
Ganeden Expands Global Footprint with New Partnerships & Launches
Probiotic company’s strategic approach continues to drive international growth
CLEVELAND (June 23, 2016) Ganeden is reaping the benefits of a strong focus on international growth with the announcement of multiple partnerships, new hires and product launches worldwide. The probiotic ingredient supplier's GanedenBC30 probiotic is already used in more than 500 probiotic food, beverage and companion animal SKUs internationally, and the company now concentrating on a targeted approach to global expansion.
Currently, Ganeden is able to ship its probiotic ingredients to 58 countries, a number that continues to grow. To supplement the expanding global footprint, the probiotic company felt it was important to have a personalized and hands-on strategy in each country. Since the start of the year, Ganeden has renewed and added additional distributor partnerships, hired new international sales managers residing in their respective countries and announced new partner product launches on multiple continents.
Ganeden has expanded distribution partnerships with numerous foreign companies local to their regions. The probiotic company recently renewed and added contracts with top distributors in Bangladesh, China, India, Japan, Korea, Malaysia, Singapore, Taiwan, Thailand, the Philippines and Vietnam and—all with companies that are well-immersed in their specific countries. Ganeden is also working with a distributor to provide additional support for growth in the Middle East.
Ganeden has also increased its team of international sales managers, with new employees in Thailand and Mexico. An additional team member will soon be starting in China. The employee expansion aligns with Ganeden’s goal of a hands-on approach—having local contacts on the ground to build relationships and oversee projects.
Adding probiotics to functional foods and beverages continues to gain popularity across the world, and Ganeden partners have already announced multiple international product launches in 2016, with additional products currently in development. Recent announcements include launches in the UK, Greece, Poland and Slovenian exports to India and Russia. Ganeden is also partnering with a top global company for what will be its largest international launch to date.
“At Ganeden we place an immense amount of value on quality service and pride ourselves on the strong relationships we build with our partners—both important factors to maintain when expanding our international business” said Stephen Quinn, International Business Development & Regulatory Manager for Ganeden. “We understand the importance of face-to-face contact and the recent international product launches have shown the immediate return we receive from our localized approach.”
For more information on Ganeden, including its probiotic ingredients, business approach and international expansions, visit GandedenProbiotics.com.
Ganeden is at the forefront of probiotic research and product development with an extensive library of published studies and more than 120 patents for probiotic technologies in the food, beverage, animal health, sports nutrition and personal care ingredients markets. Ganeden is best known forGanedenBC30® (Bacillus coagulans GBI-30, 6086), its patented, FDA GRAS, non-GMO, highly stable probiotic ingredient. Ganeden's newest ingredient, Bonicel, is the first science-backed, probiotic-derived, personal care ingredient shown to dramatically reduce signs of aging. For more information about Ganeden and licensing opportunities visit GanedenProbiotics.com.
GanedenBC30® (Bacillus coagulans GBI-30, 6086), Ganeden’s patented probiotic ingredient that can be found in more than 500 leading food, beverage, sports nutrition and companion animal products around the world. Unlike most other probiotic strains, GanedenBC30 is a spore-former which makes it highly stable and allows it to remain viable through most manufacturing processes, three years of shelf life and the low pH of stomach acid. The efficacy of GanedenBC30 is backed by over 20 published studies showing safety, digestive and immune support and GanedenBC30 has an exceptional safety record with FDA GRAS status from the United States FDA. It can be formulated into virtually any food, beverage or companion animal product that is baked, boiled, frozen or squeezed…. including all hot or refrigerated beverages! For more information, please visit GanedenBC30.com.