Erin Miller, Marketing Director
FOR IMMEDIATE RELEASE
GanedenBC30 – First Probiotic To Be Added To Instant Coffee
Will allow manufacturers to add digestive and immune health claims to drive new consumers
CLEVELAND, OH (May 31, 2012) – Ganeden, a recognized world leader in the manufacturing and marketing of probiotics, announced today that its industry leading probiotic, GanedenBC30, is the first probiotic that will be launched in instant coffee.
Ganeden is no stranger to the beverage market. Partnerships with tea manufacturers include The Republic of Tea, Bigelow Tea Company, Red Mango Frozen Yogurt (iced teas), GT Kombucha, KeVita, and most recently, Tipton Mills. Each company has demonstrated successful product tea launches – hot and/or cold – with the addition of probiotic ingredient GanedenBC30.
"We have repeatedly seen that adding GanedenBC30 to other foods and beverages has consistently increased margins and sell-through, so we are extremely excited about adding GanedenBC30 to one of the two largest selling beverages in the world," said Mike Bush, Vice President of Business Development at Ganeden. "GanedenBC30 is the number one selling probiotic outside of the dairy case and it just made sense to add it to something that consumers already love – coffee."
- 54% of Americans over the age of 18 drink coffee every day
- Americans drink an average of 3.1 cups of coffee a day and the average size of a cup is 9 ounces
- The U.S. spends $40 billion on coffee each year
(*Source: National Coffee Drinking Trends 2010, National Coffee Association)
Ganeden is currently working with multiple manufacturers and will be announcing partnerships in the coming weeks that will have product on store shelves this year.
Introducing GanedenBC30 (Bacillus coagulans GBI-30, 6086), Ganeden Biotech’s patented probiotic ingredient that can be found in more than 100 leading food, beverage and companion animal products around the world. Unlike most other probiotic strains, GanedenBC30 is a spore-former which makes it highly stable and allows it to remain viable through most manufacturing processes, three years of shelf life and the low pH of stomach acid. The efficacy of GanedenBC30 is backed by over 20 published studies showing digestive and immune support and GanedenBC30 has an exceptional safety record with FDA GRAS status from the United States FDA. It can be formulated into virtually any food, beverage or companion animal product that is baked, boiled, frozen or squeezed….including all hot or refrigerated beverages! For more information, please visit GanedenBC30.com.
Ganeden is at the forefront of probiotic research and product development with an extensive library of published studies and more than 100 patents for probiotic technologies in the food, beverage, animal health, sports nutrition and personal care ingredients markets. Ganeden is best known for GanedenBC30 (Bacillus coagulans GBI-30, 6086), its patented, FDA GRAS, non-GMO, highly stable probiotic ingredient. Ganeden's newest ingredient, Bonicel, is the first science-backed, probiotic-derived, personal care ingredient shown to dramatically reduce signs of aging. For more information about Ganeden and licensing opportunities visit GanedenProbiotics.com.