CONTACT
Erin Miller, Marketing Director
440-229-5214
emiller@ganedenprobiotics.com


FOR IMMEDIATE RELEASE

GanedenBC30 Fuels First-Ever Probiotic Instant Coffee

Immune and Digestive Benefits Now Available in a Daily Cup of Joe

CLEVELAND, OH (November 7, 2012) –– Ganeden and Tipton Mills® announce the world's first probiotic instant coffee. Consumers can now get their daily dose of probiotics in Tipton Mills private label and direct-to-consumer instant coffees and other beverages. Ganeden's unique, patented probiotic, GanedenBC30, can survive heat, cold and other conditions that destroy most probiotics, making a warm probiotic beverage possible.

According to the National Coffee Association, Americans drink an average of 3.1 cups of coffee a day per person (the average size of a cup is 9 ounces), while the U.S. spends $40 billion on coffee each year.

"Coffee is one of the two largest selling beverages in the world," said Mike Bush, Vice President of Business Development at Ganeden. "At Ganeden, our goal is to improve quality of life through probiotics and it just makes sense to add it to something that consumers are already enjoying on a daily basis."

Launched with tremendous success and excitement at the June Fancy Food Show, Tipton Mills now makes Ganeden's probiotic ingredient, GanedenBC30, available for the entire Tipton Mills beverage product offerings – instant coffees, chai lattes, lattes, cappuccinos, teas in various flavors, and even high protein shakes and smoothies. These products are available as stick packs and vertical or horizontal fill and seal packages.

"GanedenBC30 is the most studied heat-stable probiotic in the world and has excellent shelf life," said Wayne Eschberger, Vice President of Operations at Tipton Mills. "We were looking for a superior tasting, functional instant coffee compared to the typical freeze dried or spray dried soluble products that are available and we feel that we have that now, thanks to Ganeden and GanedenBC30."

SupplySide West attendees can get a taste of the world's first probiotic coffee! Samples will be made available to show attendees in the Ganeden booth (#13055) during show hours on Wednesday, November 7th. In addition, Tipton Mills will have samples available during the PLMA's 2012 Private Label Trade Show in Chicago from November 11-13, 2012. All samples are first-come, first-served.

About Tipton Mills:

Tipton Mills technical and operational competency in dry blending and agglomeration allows us to provide you with complete services, from concept to completion. Products are available in canisters, pouches, sticks, food service packages and plastic bottles. Other package options are available upon request. Tipton Mills is OU and Organic certified. Tipton Mills has two full-service facilities to provide you with complete satisfaction and a smooth transition to the marketplace. For more information visit TiptonMills.com.

About GanedenBC30:

Introducing GanedenBC30 (Bacillus coagulans GBI-30, 6086), Ganeden Biotech’s patented probiotic ingredient that can be found in more than 100 leading food, beverage and companion animal products around the world. Unlike most other probiotic strains, GanedenBC30 is a spore-former which makes it highly stable and allows it to remain viable through most manufacturing processes, three years of shelf life and the low pH of stomach acid. The efficacy of GanedenBC30 is backed by over 20 published studies showing digestive and immune support and GanedenBC30 has an exceptional safety record with FDA GRAS status from the United States FDA. It can be formulated into virtually any food, beverage or companion animal product that is baked, boiled, frozen or squeezed….including all hot or refrigerated beverages! For more information, please visit GanedenBC30.com.

About Ganeden:

Ganeden is at the forefront of probiotic research and product development with an extensive library of published studies and more than 100 patents for probiotic technologies in the food, beverage, animal health, sports nutrition and personal care ingredients markets. Ganeden is best known for GanedenBC30 (Bacillus coagulans GBI-30, 6086), its patented, FDA GRAS, non-GMO, highly stable probiotic ingredient.  Ganeden's newest ingredient, Bonicel, is the first science-backed, probiotic-derived, personal care ingredient shown to dramatically reduce signs of aging.  For more information about Ganeden and licensing opportunities visit GanedenProbiotics.com.

Ganeden is a science focused organization dedicated to bringing superior probiotics to markets that have been otherwise unmet by traditional solutions.

All Ganeden ingredients are made in the United States of America.