Erin Miller, Marketing Director
FOR IMMEDIATE RELEASE
GanedenBC30 to be the First Probiotic Launched in an HPP Juice
Garden of Flavor fortifies their cold-pressed juices with Ganeden’s patented probiotic ingredient GanedenBC30.
CLEVELAND, OH (February 20, 2014) –– Ganeden, a recognized world leader in the manufacturing and marketing of probiotics, announced today that GanedenBC30 (Bacillus coagulans GBI-30, 6086) will be the first probiotic in an HPP product with the launch of Garden of Flavor’s cold-pressed, organic juices.
High Pressure Pasteurization (HPP) is the process of applying extremely high pressure to a food or beverage that has been filled and sealed in its finished package, thereby eliminating harmful bacteria, yeast and molds without exposing the product to heat that can damage flavor, color and nutritional value. HPP can extend the shelf life of the juice up to ten times and enables wider distribution in order to make the juices available wherever refrigerated juices are offered.
“GanedenBC30 can remain viable through HPP providing beverage manufacturers the opportunity to fortify juices with a hearty dose of probiotics in formats that otherwise would be impossible,” said Michael Bush, Senior Vice President of Ganeden. “Garden of Flavor will be the first HPP juice to contain GanedenBC30 and we are excited to be a part of this exciting innovation in functional beverages.”
Garden of Flavor’s new probiotic line of juices is now available for purchase in stores. Three of the seven Garden of Flavor juices; Green Harmony, Appleade and Turmeric Tonic, have each been fortified with one billion CFU of GanedenBC30.
- Green Harmony: The ultimate probiotic “green juice” that boasts cucumber, celery, kale, spinach and other dark, leafy greens along with a touch of apple.
- Appleade: Delicious combination of apples, lemons, ginger and now includes immune supporting probiotics.
- Turmeric Tonic: A completely new version of the original refreshing and slightly spicy juice, Lemon Pepp; which along with the probiotic, GanedenBC30, contains turmeric, ginger and mint. This unique and incredibly beneficial juice is also included in the six-pack, one day cleanse.
We are constantly searching the world for the best ingredients to use when preparing our juices; and after learning more about GanedenBC30, it was obvious to us that offering a variety of our organic, cold-pressed juices with the probiotic GanedenBC30 would add even more benefits to the recipes that our customers already enjoy,” said Lisa Reed, founder of Garden of Flavor. “ While speaking with Ganeden we learned how important probiotics are to improving people’s lives, and knew immediately it was a wonderful fit and balance for Garden of Flavor.”
About Garden of Flavor:
Garden of Flavor originated as a small juice shop in Chagrin Falls, Ohio, where company owner Lisa Reed made organic, cold-pressed juices for her local neighborhood patrons. Lisa’s customers started to share stories of how juicing had truly improved their lives; word quickly spread and the demand for Garden of Flavor juices began to grow. Lisa was inspired; shesoon joined forces with her son Clay and expanded into a larger, organic juice garden in Cleveland. Lisa's goal is and has always been to provide her customers a convenient way to improve their lives thru delicious and nutritionally beneficial juices. Garden of Flavor organic juices, nut milk and One Day Juice Cleanse are now available throughout Ohio and Michigan and soon the Midwest and Mid-Atlantic regions. For more information, please visit GardenofFlavor.com
Introducing GanedenBC30 (Bacillus coagulans GBI-30, 6086), Ganeden Biotech’s patented probiotic ingredient that can be found in more than 100 leading food, beverage and companion animal products around the world. Unlike most other probiotic strains, GanedenBC30 is a spore-former which makes it highly stable and allows it to remain viable through most manufacturing processes, three years of shelf life and the low pH of stomach acid. The efficacy of GanedenBC30 is backed by over 20 published studies showing digestive and immune support and GanedenBC30 has an exceptional safety record with FDA GRAS status from the United States FDA. It can be formulated into virtually any food, beverage or companion animal product that is baked, boiled, frozen or squeezed….including all hot or refrigerated beverages! For more information, please visit GanedenBC30.com.
Ganeden is at the forefront of probiotic research and product development with an extensive library of published studies and more than 100 patents for probiotic technologies in the food, beverage, animal health, sports nutrition and personal care ingredients markets. Ganeden is best known for GanedenBC30 (Bacillus coagulans GBI-30, 6086), its patented, FDA GRAS, non-GMO, highly stable probiotic ingredient. Ganeden's newest ingredient, Bonicel, is the first science-backed, probiotic-derived, personal care ingredient shown to dramatically reduce signs of aging. For more information about Ganeden and licensing opportunities visit GanedenProbiotics.com.