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FOR IMMEDIATE RELEASE

Harvest Soul Announces the Launch of Probiotic Juice Line

USDA Organic, High Fiber Juice Company Partners with Ganeden Probiotics

ATLANTA (February 25, 2016) Harvest Soul, LLC announces the release of a Probiotic line of organic, high fiber juices enhanced with GanedenBC30®. The latest addition to Harvest Soul’s growing lineup of Chewable and Blended juice products, the Probiotic line includes PRO Tropical, PRO Greens, PRO Beet and PRO Berry varieties.

Available online now and at various retail locations throughout the Southeast beginning this Spring, the Probiotic Juice retails for $5.99 per 12 ounce bottle and contains up to 2 billion CFUs of GanedenBC30, a highly effective and proven probiotic that keeps good and bad bacteria in proper balance for a healthy digestive function and immune system. The USDA organic, non-GMO Probiotic Juices combine powerful probiotics with healthy juices from nutritious leafy greens and anti-oxidant rich fruits and veggies.

“When we decided to create a probiotic juice to meet the growing consumer demand for all-things probiotic, we knew we wanted to partner with the industry’s leader,” said Kevin Quirk, Harvest Soul president and chief executive officer. “GanedenBC30 is science-backed with a proven track record for supporting gut and immune health; consumers can trust it to deliver.”

The probiotic market is projected to reach $36.7 billion in 2018, a 35% increase over $27.1 billion in 2013, according to BCC Research. Research also shows that most consumers prefer to consume probiotics in food and beverages, rather than supplements. “Harvest Soul Organic Juices and Ganeden is a great partnership. Our highly effective probiotic GanedenBC30 doesn’t alter the taste when mixed with the fresh-tasting blended juices, making an already good-for-you product even better,” says Andrew Lefkowitz, president and CEO of Ganeden.

The Atlanta-based, family owned and operated Harvest Soul brand is committed to providing delicious juices that retain the healthy fiber typically juiced away in traditional processes. Made from whole fruits and vegetables and never from concentrates, Harvest Soul juices do not add sweeteners and are also gluten free. All Harvest Soul juices are USDA Organic and Non-GMO Project verified, ensuring premium quality.

Harvest Soul will be showcasing their Probiotic Juices at the Natural Products Expo West trade show in Anaheim March 10-12 at booth H113.

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About Harvest Soul, LLC
Harvest Soul, LLC creates USDA organic, non-GMO beverages from some of the world’s healthiest ingredients. At the core of Harvest Soul is a line of nutritionally dense Chewable Juices that combine fiber-rich vegetables and fruits mixed with bits of chewable seeds, nuts and berries. Along with a delicious line of Blended and Probiotic Juices, these revolutionary beverages promote fiber consumption, jumpstart digestion and promote better nutrient absorption. All Harvest Soul products are HPP Fressurized™, preserving “straight from the harvest” freshness and nutrients not possible with heat pasteurization. Harvest Soul juices feed the body, mind and soul. For more information, please visit HarvestSoul.com. Join us on Facebook, Twitter and Instagram.

About Ganeden
Ganeden is at the forefront of probiotic research and product development with an extensive library of published studies and more than 100 patents for probiotic technologies in the food, beverage, animal
health, sports nutrition and personal care ingredients markets. Ganeden is best known for GanedenBC30® (Bacillus coagulans GBI-30, 6086), its patented, FDA GRAS, non-GMO, highly stable probiotic
ingredient. Ganeden's newest ingredient, Bonicel, is the first science-backed, probiotic-derived, personal care ingredient shown to dramatically reduce signs of aging. For more information about Ganeden and licensing opportunities visit GanedenProbiotics.com.

Ganeden is a science focused organization dedicated to bringing superior probiotics to markets that have been otherwise unmet by traditional solutions.

All Ganeden ingredients are made in the United States of America.