Erin Miller, Marketing Director
FOR IMMEDIATE RELEASE
NakedPizza™ Adds GanedenBC30 Probiotic to Crust
Leading healthy pizza restaurant adds probiotic ingredient, GanedenBC30, to pizza dough.
NEW ORLEANS, LA (August 20, 2008) – NakedPizza, formly World’s Healthiest Pizza, is introducing the first delivery pizza in the U.S. fortified with the high-survivability probiotic, GanedenBC30 (Bacillus coagulans GBI-30, 6086). The probiotics will be incorporated into the Prebiotic Multi-Grain Crust™, enhancing the positioning of the pizza as an easy way to promote digestive health.
While probiotics are commonly found in dairy products, adding them to delivery pizza is an entirely new application that NakedPizza and Ganeden Labs, the manufacture of GanedenBC30, are jointly spearheading. Jeff Leach, co-founder of NakedPizza, explains, "The addition of probiotics to our Prebiotic Multi-Grain Crust will not affect taste and will enhance the nutritional profile of our great tasting immune boosting pizza. This is a big deal for our business and consistent with our mission to demonstrate that pizza can be part of a healthy lifestyle."
The Ganeden Labs probiotic has been shown to survive harsh manufacturing processes such a pizza ovens, as well as the acid and bile of the digestive system of humans. This stands in contrast to other traditional probiotics because it's spore forming - meaning that inside the bacterial cell is a hardened structure, or spore, which is similar to a seed. This spore, or seed, protects the cell's genetic material against manufacturing, shelf life and digestive transit. Other traditional probiotics are not able to form these protective spores, making them more vulnerable. Because of this unique composition, the probiotics are able to reach the intestines in greater numbers and begin to colonize better than many other current probiotic strains available.
An independent panel of scientists has found GanedenBC30 to be Generally Recognized As Safe (GRAS) in use as a food ingredient. GanedenBC30 has been shown to support digestion and immune function when used regularly. Companies such as Main Street Gourmet continue to provide evidence that GanedenBC30 can be successfully added to many probiotic foods and beverages.
The new probiotic pizza will be available by Oct 1, 2008 and be standard and part of the Prebiotic Multi-Grain Crust used for all pizzas and breadstixx. "For over a year, we've been researching the use of probiotics in our pizza and look forward to improving the health of each and every customer we serve. It just makes sense," Leach says.
Founded in late 2006 as one small store in New Orleans in an area that flooded during hurricane Katrina, NakedPizza (originally named World's Healthiest Pizza) was launched as an ambitious business model that seeks to change the nutritional profile of fast food in America. By way of example, NakedPizza is demonstrating that pizza does not have to be part of the problem in our national epidemic of obesity and chronic disease, but in fact can be part of the solution. www.NakedPizza.biz
Ganeden is at the forefront of probiotic research and product development with an extensive library of published studies and more than 100 patents for probiotic technologies in the food, beverage, animal health, sports nutrition and personal care ingredients markets. Ganeden is best known for GanedenBC30 (Bacillus coagulans GBI-30, 6086), its patented, FDA GRAS, non-GMO, highly stable probiotic ingredient. Ganeden's newest ingredient, Bonicel, is the first science-backed, probiotic-derived, personal care ingredient shown to dramatically reduce signs of aging. For more information about Ganeden and licensing opportunities visit GanedenProbiotics.com.