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FOR IMMEDIATE RELEASE

Nomva Announces $3M Fundraising Round

SANTA MONICA (February 17, 2016)—Today Phenomenal Foods, LLC dba “Nomva” announced their close of a $3 million Series A fundraising round. Having just released its products in October of 2015, this company is off to a striking start, with its current company value estimated at $13M post-money.

Nomva Story
Nomva was created by Caroline and Nina, a pair of 22-year-old entrepreneurs who share the simple belief that the food we eat should empower and inspire us to be happy and healthy. The two banned together to build an organic food company that meets the needs of the well fed and poorly nourished generation. Nomva starts each pack with whole, organic fruits and vegetables, blended together to maintain the natural fiber. Next, each Nomva is infused with billions of probiotics to give consumers digestive and immune benefits superior to those from probiotics in leading yogurt brands. This all wraps into an organic, non-GMO, never heated, carbon neutral, and zero additive, grab and go pack.

About the Partners
The two lead investors in Nomva’s Series A round are Evolution Media Capital and Taylor Farms. CEO Caroline Beckman, speaks to these relationships saying, “We are incredibly excited to be partnering with industry leaders in order to provide early and strategic growth for Nomva”. Beckman explains that Nomva will be using the new funds to “support and build customer relationships, scale distribution nationwide, and grow internal talent”.

Evolution Media Partners (Evolution) is a joint venture between Evolution Media Capital (EMC), TPG Growth, the middle market and growth equity investment platform of global investment firm TPG, and Participant Media, the global entertainment company founded in 2004 by Jeff Skoll. Evolution will partner with and invest up to $350 million in growth-stage media, sports, and global entertainment companies. EMC is a merchant bank focused on the media and sports industries, formed as a partnership with Creative Artists Agency (CAA), and offering investment advisory, asset management, industry research, and capital-raising services. In the media rights space, EMC provides a wide array of advisory services including strategic analysis, valuation and negotiation of media rights and regional sports network planning and operational strategy.

Taylor Fresh Foods (known as Taylor Farms) is an American-based producer of fresh-cut fruits and vegetables. Founded by former Fresh Express founder and CEO Bruce Taylor in 1995 with the goal of becoming "America's Favorite Salad Maker," Taylor Farms currently ranks as the world's largest producer of fresh-cut vegetables. With products that range from bagged salads to freshly prepared meals, Taylor Farms supplies many of the largest supermarket chains and foodservice restaurants in the United States. With 13 facilities worldwide, Taylor Farms will provide Nomva early and strategic support with organic produce sourcing, perishable logistics and distribution.

Ganeden is a science focused organization dedicated to bringing superior probiotics to markets that have been otherwise unmet by traditional solutions.

All Ganeden ingredients are made in the United States of America.