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FOR IMMEDIATE RELEASE

Purely Elizabeth Debuts Two Innovative New Granola Product Lines – Grain-Free Granola and the First-Ever Probiotic Granola

BOULDER, Col. (June 28, 2016) Purely Elizabeth, a leading natural foods company committed to eating and living better, today announced the debut of granola like you’ve never seen it before, with two new product lines: the world’s first Probiotic Granola in two flavors, and two varieties of Grain-Free Granola.

Like all Purely Elizabeth products, the new granola lines are certified gluten-free, Non-GMO project verified, vegan, and made with organic ingredients and superfoods.

Probiotic Granola in Chocolate Sea Salt and Maple Walnut: made with the company’s award- winning ancient grain recipe, including the highest quality organic ingredients and superfoods (sunflower seeds, amaranth, quinoa, chia and millet). Purely Elizabeth used GanedenBC30®— a patented strain of vegan probiotics shown to consistently survive the baking process – for the first probiotic granola available on the market. As part of a balanced diet and healthy lifestyle, eating two servings a day of Purely Elizabeth’s probiotic granola will get you maximum health benefits.

Purely Elizabeth partnered with Ganeden, the company at the forefront of probiotic research and product development, to fortify the company’s signature Ancient Grain Granola with Ganeden’s patented, vegan probiotic strain- GanedenBC30. Known as a game-changing probiotic strain, GanedenBC30 is supported by more than 20 peer-reviewed, published clinical studies and has been shown to survive 10 times more effectively than yogurt cultures. Certified Kosher, Halal, Non-GMO, gluten free, soy free, and dairy free, the probiotic is allowing manufacturers to provide consumers with products that were never possible before.

“More and more research has shown the connection between good gut health and overall health in the body, and when gut health isn’t on track, it leads to all sorts of problems,” said Elizabeth Stein, founder and CEO of Purely Elizabeth. “I believe the future of our health is in our gut, necessitating the daily use of probiotics.”

Grain-Free Granola in Original and Banana Nut Butter: Purely Elizabeth put a new spin on their popular granola with fruit, nuts and superfood seeds (pumpkin, sunflower, chia, and hemp) combined with cashew butter, coconut oil, and hints of vanilla and sea salt for crispy clusters that are free of oats and grains. Sweetened with coconut sugar and containing only five grams of sugar or less per serving, the Grain-Free Granola offers a great option for those looking to minimize their sugar intake.

“Grain-free is the biggest growth sector in the granola category right now (according to SPINS, the leading provider of retail consumer insights, analytics and consulting for the Natural, Organic and Specialty Products Industry), so we were really interested in finding a way to offer a grain- free version of our granola for those who can’t tolerate grains or feel better with a limited amount in their diet,” continued Stein. “We’ve created a really delicious and inventive blend of fruit, nuts, and superfood seeds like chia and hemp with the same rich, buttery notes of coconut oil and coconut sugar as our classic Ancient Grain Granola.”

Purely Elizabeth products are currently available on the company’s website. In addition to being available at purelyelizabeth.com, the Probiotic Granola is available at The Fresh Market locations across the country, and both the Grain-Free Granola and Probiotic Granola can be found in Whole Foods Market and other retailers, nationwide.

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About Purely Elizabeth

Purely Elizabeth was founded in 2009 by Elizabeth Stein, a certified holistic nutrition counselor. Realizing that the superfoods and ancient grains she was recommending weren’t readily available on store shelves, Stein created a first-of-its-kind line of gluten-free, ancient grain granola that was an instant hit among consumers. As founder and CEO, she continues to maintain a clear vision and strict dietary guidelines for Purely Elizabeth, while striving to innovate with products like muesli, grain-free granola, probiotic granola, oatmeal, cereal, and more. Dedicated to staying one step ahead of the curve, Purely Elizabeth has created their newest addition of single-serve, on-the-go cups for both hot oatmeal and Ancient Grain Granola + Puffs Cereal, making it even easier for busy individuals and families to start off on the right foot on hectic mornings. Stein most recently released the number one Amazon best-selling cookbook, Eating Purely, which further illustrates her dedication to making health a priority, but never an inconvenience. A selection of Purely Elizabeth products can be found nationwide at Whole Foods, Kroger, Target, and most recently Publix.

For more information about Purely Elizabeth, visit: purelyelizabeth.com, find us on Facebook, or follow us on Twitter and Instagram—@purely_elizabeth.

About Ganeden

Ganeden is at the forefront of probiotic research and product development with an extensive library of published studies and more than 120 patents for probiotic technologies in the food, beverage, animal health, sports nutrition and personal care ingredients markets. Ganeden is best known for GanedenBC30® (Bacillus coagulans GBI-30, 6086), its patented, FDA GRAS, non-GMO, highly stable probiotic ingredient.  Ganeden's newest ingredient, Bonicel, is the first science-backed, probiotic-derived, personal care ingredient shown to dramatically reduce signs of aging.  For more information about Ganeden and licensing opportunities visit GanedenProbiotics.com.

 

Ganeden is a science focused organization dedicated to bringing superior probiotics to markets that have been otherwise unmet by traditional solutions.

All Ganeden ingredients are made in the United States of America.