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FOR IMMEDIATE RELEASE

Study Finds GanedenBC30 Probiotic Supports Digestive and Immune Health in Healthy Seniors

The findings could benefit the health of the burgeoning aging population

CLEVELAND, OH (August 27, 2013) -- Ganeden, a recognized world leader in the manufacturing and marketing of probiotics, and Reckitt Benckiser (RB), announce that GanedenBC30 probiotic supports digestive and immune health in healthy seniors, according to research just released at the University of Reading, England.

The results of the randomized, double-blind, placebo-controlled cross-over study could have huge implications for the population of individuals over 65 that is growing at the fastest rate in history--an American turns 65 every 13 seconds; approximately 10,000 baby boomers retire every day.

The study demonstrated that GanedenBC30 supports digestive (increased healthy bacteria in the gut) and immune health (improved immune markers) in a healthy senior population.

Senior author of the study, Glenn Gibson, professor of Food Microbial Sciences at the University of Reading and president and founding member of the International Scientific Association for Probiotics and Prebiotics said: "When you are younger, you have a healthier balance of good and bad bacteria. As people age this balance shifts, and often the bad bacteria in the gut increases. In addition, people begin to experience more gastro-intestinal (GI) issues, along with changes in immune function as the majority of your immune cells are in the gut."

"This study has helped us gain a better understanding of how age affects the gut and to further establish that GanedenBC30 can help support GI and immune health,"" said David Keller, Vice President of Scientific Operations at Ganeden.

Full results are being prepared for publication.

About GanedenBC30:

Introducing GanedenBC30 (Bacillus coagulans GBI-30, 6086), Ganeden Biotech’s patented probiotic ingredient that can be found in more than 100 leading food, beverage and companion animal products around the world. Unlike most other probiotic strains, GanedenBC30 is a spore-former which makes it highly stable and allows it to remain viable through most manufacturing processes, three years of shelf life and the low pH of stomach acid. The efficacy of GanedenBC30 is backed by over 20 published studies showing digestive and immune support and GanedenBC30 has an exceptional safety record with FDA GRAS status from the United States FDA. It can be formulated into virtually any food, beverage or companion animal product that is baked, boiled, frozen or squeezed….including all hot or refrigerated beverages! For more information, please visit GanedenBC30.com.

About Ganeden:

Ganeden is at the forefront of probiotic research and product development with an extensive library of published studies and more than 100 patents for probiotic technologies in the food, beverage, animal health, sports nutrition and personal care ingredients markets. Ganeden is best known for GanedenBC30 (Bacillus coagulans GBI-30, 6086), its patented, FDA GRAS, non-GMO, highly stable probiotic ingredient.  Ganeden's newest ingredient, Bonicel, is the first science-backed, probiotic-derived, personal care ingredient shown to dramatically reduce signs of aging.  For more information about Ganeden and licensing opportunities visit GanedenProbiotics.com.

About Reckitt Benckiser (RB):

Reckitt Benckiser (RB) is a global consumer goods leader in health, hygiene and home.

With a purpose of delivering innovative solutions for healthier lives and happier homes, Today it is the global No 1 or No 2 in the majority of its fast-growing categories, driven by an exceptional rate of innovation. Its health, hygiene and home portfolio is led by brands including Digestive Advantage, MegaRed, MoveFree, Airborne, Mucinex, Lysol and Air Wick.

The company has operations in over 60 countries, with headquarters in the UK, Singapore, Dubai and Amsterdam, and sales in almost 200 countries. The company employs approximately 38,000 people worldwide.

For more information visit www.RB.com

Ganeden is a science focused organization dedicated to bringing superior probiotics to markets that have been otherwise unmet by traditional solutions.

All Ganeden ingredients are made in the United States of America.