Jess Saba
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Three Bears Launches Allergen-Free Oatmeal Cups with Live Probiotics

Three Bears launches with four Probiotic Oatmeal Cup flavors, free of top 8 allergens 

BOULDER, CO (March 9, 2017) Three Bears, an oat-based snack brand, launches their first product line at Natural Product’s Expo West March 9–12 in Anaheim, CA.

The Three Bears brand will officially launch in summer of 2017 with three lines of oat-based products, but the on-the-go Oatmeal Cups enhanced with probiotics from Ganeden® will be on display at the 1908 Brands booth (#5182) at the show. Flavors include Apple Spice, Cinnamon Raisin, Cranberry Vanilla and Wild Blueberry. 

Three Bears products are 100% free of all major allergens, including wheat, gluten, dairy, soy, eggs, peanuts, fish and tree nuts. Through an innovative partnership, the Oatmeal cups are enhanced with Ganeden BC30® (Bacillus coagulans GBI-30, 6086) live probiotics. The Oatmeal Cups include 500 million CFUs – a level that helps support a healthy immune system.

Three Bears offers family-friendly branding, an affordable price-point and a variety of health benefits not easily found in the breakfast category. In terms of nutrition, ingredients, portions and pricing, all product development under the brand strives for the “just-right” mentality that serves as the mission and story behind the brand.

The top 8 food allergens account for 90% of all food allergy reactions. Food allergies affect 1 in 13 children (roughly two in every classroom) and food allergies among children have increased approximately 50% between 1997 and 2011.

 “We choose to work with allergen-friendly ingredients as more consumers begin looking for products that are safe for themselves and their families,” says Craig Spalding, marketing director at 1908 Brands. “With childhood food allergies growing every year and more people developing food sensitivities than ever, allergen-free products are increasingly mainstream. Three Bears is at the forefront of this industry shift.”

Live Probiotics
“For the oatmeal cups in particular, using GanedenBC30 probiotics is a natural fit. The hearty, on-the-go breakfast is perfectly balanced by the addition of the immune-boosting probiotics,” says Craig Spalding.

GanedenBC30 (Bacillus coagulans GBI-30, 6086) is a unique strain because it survives, even during the high temperatures needed to cook oatmeal, manufacture bars, etc.

Michael Bush, president of Ganeden says, “For many, breakfast is the most routine meal of the day, and with consumers looking for convenient ways to get a daily dosage of probiotics it makes sense to add them to everyday breakfast products. Three Bears’ oat cups offer a healthy, on-the-go option that provides an easy way of getting the probiotic health benefits consumers want.”

Consuming a probiotic can help keep your digestive system balanced. And 70% of people would prefer to get their probiotics from foods or beverages, showing consumer interest in probiotic breakfast products. 

All Three Bears products will be available for purchase online and at select retailers in Colorado and will available at additional retailers in the summer of 2017. Three Bears will reveal the brand and oatmeal cups at Expo West in Anaheim, CA at Booth #5182 or Ganeden’s booth #435 in Hall A, the Engredea hall. The event runs March 9-12, 2017 at the Anaheim Convention Center, more information can be found at


About 1908 Brands

Three Bears is part of the 1908 Brands, Inc. family of brands which was founded in 2010 by Steve Savage, the founder and former CEO of Eco-Products. As a rapidly growing manufacturer of natural products, 1908 Brands produces, manufactures, and manages  six brands: Boulder Clean, producers of powerful and natural cleaning and laundry products; Thrive Tribe, producers of nutrient-packed, paleo-friendly snacks and cookies; Fruitivity Snacks, makers of crunchy apple chips; Schultz’s Gourmet, makers of gourmet cooking sauces, rubs and snacks; and Yummari the world’s first dual super food endurance nugget made with and hemp & chia; and Three Bears which will create oat-based products that are always free of the top 8 allergens, gluten-free and non-GMO. For more information, visit


About Ganeden:

Ganeden is at the forefront of probiotic research and product development with an extensive library of published studies and more than 130 patents for probiotic technologies in the food, beverage, animal health, sports nutrition and personal care ingredients markets. Ganeden is best known for GanedenBC30® (Bacillus coagulans GBI-30, 6086), its patented, FDA GRAS, non-GMO, highly stable probiotic ingredient.  Ganeden's newest ingredient, Bonicel, is the first science-backed, probiotic-derived, personal care ingredient shown to dramatically reduce signs of aging. For more information about Ganeden and licensing opportunities visit

Ganeden is a science focused organization dedicated to bringing superior probiotics to markets that have been otherwise unmet by traditional solutions.

All Ganeden ingredients are made in the United States of America.